Studying human behavior to shape marketing messages in advertising goes back to when mass production and consumerism started, at the start of the twentieth century.Interestingly marketing was originally closely linked with propaganda and public relations – and early exponents were the likes of Ivy Lee and Edward Bernays. The latter’s book called “Propaganda”, written in 1928, outlined how managing public perception was key to encouraging the desired behavior in large numbers of people, and thereby maintaining order and control.Bernays was considered a master at “crowd psychology” and was later called “the father of public relations”. Many of his ideas attracted the early capitalists like John D. Rockefeller and formed the basis of future marketing campaigns.Bernays perfected the use of press releases, for instance, and was responsible for several notable campaigns for increasing the sales of bacon, cigarettes and books.Since then, the world of advertising has been continuously searching for more effective, powerful tools for understanding and predicting human behavior and, more importantly, buying habits. For a marketer, understanding behavioral patterns is the key to shaping the sales message.In neuroscience they may have found the perfect companion. https://cyborggainz.com/press/f/the-inscriber-magazine
Neuroscience and Behavior
Neuroscience is the study of the brain and nervous system – and its influence on human behavior. Why do humans think and react the way they do? This has been a key question for mankind ever since he walked the earth, but the leaps in technology over recent years have enabled quantum leaps in the tools available to deepen the studies of neuroscience.There is still much to learn (in fact, most of it still needs to be learnt) but new imaging and scanning technologies enable neuroscientists to observe, monitor, track and map the effects of certain stimuli on the brain – and draw conclusions about how that translates to behavior.